Olympus announced three new f/2.0 lenses just days before PMA. They didn't even release any photos so the first time they were seen was at the show. There's nothing comparable to the 35-100mm f/2.0 lens. The focal length is the same as a 70-200 f/2.0 zoom on a 35mm camera, but with a considerably larger aperture. In my opinion, the Olympus E-System is all about the lenses. They're awesome.