The recently introduced Olympus SP line replaces the revered C-Series high-end compact digital cameras. The SP-350 is smaller and lighter than its C-Series predecessors and feels like more of a consumer camera. The C-Series cameras, from the 3030 on up to the recent 7070 and 8080, felt like premium. almost miniature pro cameras. Still the SP cameras have pretty much all of the functionality of the C-Series, except for the sturdier build and the swivel LCD. It looks like Olympus is trying to push people who want more to step up to their E-Series digital SLRs