The new Fujifilm XP10 is a damn fine-looking camera. I don't think the photos in the official announcement did it justice. I was much more impressed when I saw it in person. Unlike the previous Fujifilm waterproof camera, the XP10 is also shockproof and freezeproof. If I remember right, they're calling it "Adventure Proof."

Fujifilm FinePix XP10 Announcement:

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