The new Fujifilm XP10 is a damn fine-looking camera. I don't think the photos in the official announcement did it justice. I was much more impressed when I saw it in person. Unlike the previous Fujifilm waterproof camera, the XP10 is also shockproof and freezeproof. If I remember right, they're calling it "Adventure Proof."

Fujifilm FinePix XP10 Announcement: http://reviews.photographyreview.com...igital-camera/

More 2010 PMA News: http://reviews.photographyreview.com...pma-tradeshow/