Sony has shown a real dedication to the Alpha DSLR system. I'm impressed. This case at their PMA booth showed all the bodies and lenses and it's a pretty substantial amount of gear now. No, they don't have as many lenses as Nikon or Canon. But most photographers don't need that many lenses. They've got the basics covered, and covered well. I'm not really sure what that monster at the top is. But it sure does look impressive.