I have to amend my comments, in looking at the website for the "Fit" I realized that this may not be the same car. The "Fit" has 4 doors, this only has 2...... the mystery deepens!!!
I believe this is a "secret" test drive of the new Honda "Fit". A very small car but apparently (according to the Honda salesman) very roomy inside. This has been labeled by Honda as a replacement for the Civic (having grown up quite considerably and no longer a cheap economy car compared to it's origins), and should be a very interesting vehicle. I know very little about it, and the test drivers (apparently from Detroit? see license plate) didn't seem happy I was photographing them/it.